Online gambling, or more precisely, online casino, is now the dominant form of gambling in the UK, according to the latest research done by the UK Gambling Commission (UKGC). The UKGC submitted its gambling market report covering the period from April 2015 to March 2016. Therefore, the stats are actually already outdated for over a year, which might implicate that the growth of online gambling currently even surpasses the results shown by the report that has now been brought forward.
Revenue of online giants 3 times larger than the land based casino sector
Between April 2015 and March 2016, UK-licensed online casino and gambling operators earned a revenue of just under £4.5 billion, representing one-third of the overall gambling market and quite more than the sums generated by the National Lottery (£3.4b), high street bookmakers (£3.3b) and land-based casinos (£1b). Especially the difference with the land based casino’s is highly notorious as this sector had always been in front of the online vertical. The report doesn’t show why the revenues of land based casino’s have been lower than usual, but for sure it is
Live Casino upheaval in Great Britain
Online Casino is the top online gambling vertical, generating revenue of £2.6 billion, of which £1.75b came from slots. (Poker, which the UKGC lumps in with the casino category, generated just under £99m.) Remote sports betting totaled £1.8b, with bingo (£152.6m), exchange betting (£152m) and pool betting (£26m) well back of the pack. Interesting to note is also he number of online gamblers who opted for self-exclusion, which totaled over 611.000 in the reporting period; this is far higher than in other countries. Of the 2.6 billion pounds spend in online casino’s by UK customers, it is not exactly known what is spend on Live Casinos. Indications in other countries tend to make 10% the average spent, which means 260 million pounds. Online slots remain the most popular, especially in time played and turnover. The net revenue generated per wager and ultimate life time value of customers is higher in the live casino vertical.